The Art of Choosing

Every day we make choices. Coke or Pepsi? Save or spend? Stay or go? Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar’s research asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? 

Meet the Speaker

Sheena Iyengar, Choice

Sheena Iyengar

Sheena Iyengar is a social psychologist and professor of management at Columbia, and is among the world’s foremost experts on choice. She is the author of scores of scholarly articles and the award-winning The Art of Choosing, selected by the Financial Times as one of the Best Business Books of 2010. She has appeared twice on the TED mainstage and has been noted as one of the 50 Best Business Thinkers.